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Campaign
Here is some work created by my creative strategy team for our client Empower Fort Worth. I served as a copywriter for this team and worked very closely with our graphic designer to develop these designs. My favorite concept for this campaign was our elevator ad. In an effort to make this ad interactive and memorable, I programmed an NFC chip that would lead the user to the EFW Linktree when tapped with a phone. The chip was attached to the backside of the print and made for seamless interaction.
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